For the first time, with thanks to the Kunaki CD/DVD Fulfillment Add On, Rapid Action Profits can be used to deliver physical product, rather than just digital downloads.

Tightly integrated with RAP, this new add on allows for defining multiple Kunaki accounts/products, and relating those to individual RAP-driven sales campaigns.  It will collect the shipping info (shipping method, shipping address, etc.) from your customer, combine it with the Kunaki product number, and pass the order off to Kunaki for fulfillment.

Don’t have a physical product?

Here are some ideas I’ve been tossing around:

• How easy would it be to turn my digital download into a CD or DVD (especially when Kunaki does all the production work), and offer it as an OTO for an extra $20-$30 (or more)?
• Maybe I could set up an Equity Partnership with someone who has a great set of  download videos.  Rather than just being another “affiliate” I could set his/her product up for physical delivery, and the equity partner feature of RAP will automatically split the profits between us.
• or what about setting up a Micro Continuity program, with incremental delivery and HUGE backend sales potential?

Those are just off the top of my head.  Maybe you have some of your own ideas…

*** Happy Birthday ***

We’ve been celebrating all week, but today is  the day.  It’s 2 years ago today that we made the very first sale of RAP!

Last week I told you about our 2nd Anniversary  sale, and I hope you’ve had a chance to benefit from some of the great discounts that were offered this week on RAP and  for so many RAP-related products.

If not, here’s one last chance!

You see, it all comes down at midnight (ET) tonight.

http://RapidActionProfits.com/anniversary

Besides the Rapid Action Profits system, you’ll find 15 different products there, all designed to work with RAP to make your business that much better.   A bunch of  folks all chipped in to offer you a 25% discount on their related products.  RAP Add Ons, matching templates for your RAP-driven products and for a Wordpress blog (to help with SEO and traffic), and even Rapid Action Videos, too. 

Plus, you don’t have to settle for just one – they’ve all offered a discount at one time or another, but this is the first time you’ve been able to pick up as many as you want!

http://RapidActionProfits.com/anniversary

Go ahead.  Fill your goodie bag.  With what you save on one you can probably pick up another – and there are plenty of great add ons to choose from.

Just putting up a promotional discount for Rapid Action Profits would be great for new RAP prospects – but there’s nothing there for existing customers to “celebrate”.   The secret to making this special for everyone, is that all of the RAP Certified Add On developers, PLUS 2 other merchants with “RAP related” products stepped up to the plate, and volunteered to make sure that there were also “party favors” for everyone who already has a copy of Rapid Action Profits.

Besides the $50 Anniversary discount that I’m offering for RAP…

The RAP Certified Add Ons community came up with a 25% discount on all of these add ons:

• Affiliate Notifier
• Bonus Item Manager
• Dimes Sales Management
• OTO Downsell Management
• Mass Pay
• Membership Plus
• Paypal Subscription Management
• Price Spinner
• RAP Gone Viral
• Reseller Bonus Managment
• Token Plus

In addition, Rapid Action Videos is offering the same 25% off for their excellent RAP video tutorial series, and Templates in a Box is offering a suite of RAP-ready web site templates with matching Wordpress and CMS themes.

Of course, if you don’t already have RAP, you’ll want to start there, but there’s a “whole lot of  partying goin’ on” for existing RAP customers, too!  (and thanks to so many for helping make this possible)

Be sure to have a look.  We’re partying hard, but won’t be able to keep up the pace forever

RAP Gone Viral provides a web-based WYSIWYG editor to create HTML documents that are converted to PDF (and automatically re-branded with an affiliate’s link) at the time an affiliate downloads the document.

The affiliate does NOT have to know anything about re-branding.  He/she simply clicks a download link (i.e. in their affiliate tools page) and the PDF is generated and re-branded with their link – on the fly.  All the affiliate has to do is push it out to their list, and earn commissions on sales made via their embedded affiliate links.

Merchants can create ‘Leaked Chapters’ from the actual product(s) being sold, or any other type of pre-sales document that their affiliates can use for promotions.

If the merchant creates good value in the document, affiliates can put the PDFs up on their web site or blog as a free download, or offer it as a “freebie” to get new opt-ins.  The RAP Gone Viral Add On not only gives affiliates a new reason to promote your RAP-driven product, but a new way to promote it, as well!

Version 3.1 contains a whole host of new features for greater affiliate management, admin reporting, and more flexible processing of your sales cycle.

Here’s just a few of the more popular enhancements:

1. The ability to create a zero dollar Coupon Code ($0.00) allows you to create a “freebie” from any existing product, and can be a great way to use existing products in giveaway events to grow your list.
2. This release allows you to create a custom Payment Page for your customer when they get to Paypal, by specifying a number of new variables (with defaults supplied) for each product.
   • A secure Paypal Header image is supported in this release, and there is a generic, default image provided that you can use.
   • The Paypal payment page can be customized with custom colors by specifying:
     a. the background color for the header image (above)
     b. the border color for the header image (above)
     c. the background color for the payment page
   • Specify custom text for the ‘Continue’ Button on the Paypal payment page.
3. Significant additional security/protection of Paypal payment form has been added to eliminate all known issues where payments could be hi-jacked by others, preventing savvy buyers from modifying the payment button code (i.e. to pay themselves), prior to passing the payment form to Paypal.

   Only one security hole has existed in the payment process to date and encryption of a unique id, along with other payment details, will allow us to identify and block ALL fraudulent payments.

4. Sales and Fraud reports are now “paged” so that you can more quickly retrieve the data for these reports. You can also sort these reports by column (ascending or descending), and change the number of items shown per page. These reports also have a new “mouseover” effect to highlight a row, making it easier to focus on a particular sale when reading the data.
5. Your RAP Admin now includes an interface to the Three Pillar Helpdesk system (for those of you who use this).  This is the first integration of a totally disjoint product into the RAP framework – providing additional admin functions.
6. Automatically Cloaked URL’s for affiliates! Using the new scrnch.me service, your RAP affiliate tools page will now include a cloaked URL for your affiliates to use. It’s right in the affiliate tools page, and it’s automatic!
7. Import Affiliates and/or JV partners from a flat file. This allows you to extract your affiliates from an existing affiliate program, and upload them directly into your RAP database. Their affiliate ID from the original program becomes their nickname in RAP, and they can immediately begin selling your instant commission products, too!
8. Instant Affiliates uses a single token on your download pages, to put an affiliate sign up form on your download page. If your customers might also be potential affiliates for you, include this token, and they will be able to select a nickname/password right on the download page

To celebrate this release, we’re giving a $70 discount (but only through Sunday, 19 July).

Talk about feeling STUPID!

I knew WHO had purchased the Add On, but not WHERE/HOW they were using it.

Here are just a few I found after digging around a little (if you have one that should be added… let me know) :

• MasterMind Camp http://mastermindcamp.com
• Easy Video Reviews http://easyvideoreviews.com
  (free affiliate marketing guide)
• Home Business Internet Explosion http://homebusinessinternetexplosion.com
  (in pre-launch)
• 90 Percent Attitude http://90percentattitude.com
  (motivation)
• The Video Membership http://TheVideoMembership.com
  (free trial available)
• 10 Minute Squeeze Pages http://www.10minutesqueezepages.com
  (free trial available)
• Templates Giveaway http://templatesgiveaway.com
  (free web2.0 templates each month)
• Instant Blogging Content http://instantbloggingcontent.com

These next two are a little different, as they really aren’t “memberships” by the normally accepted definition. They use the Membership Plus Add On as a way to further protect their product download (login is required after purchase to access these products).

• Advanced Marketing with RAP http://rapwiz.com/advrap/
• Web Project Organizer/Toolkit http://rapwiz.com/webbizpot/

You should take a look at these.  They may have something you need, and there’s free stuff too!

This last one is my PERSONAL FAVORITE!

URL Shortening and Link Cloaking – http://scrnch.me
This is the best service of it’s kind, with more free features than any other I’ve seen (and you won’t believe what you get, if you’re willing to pay a small monthly fee).

Some of these are very straightforward memberships, others show a little more thought.  A lot of how you set yours up depends on the audience you want to attract, and what you provide for your members – but the RAP Membership Plus Add On gets the job done!

_________________
A recent analysis of employment data by USA Today found that those who still have jobs are faring worse than at any time since the Great Depression.

Those who still have jobs, worked 33.1 hours per week (on average) in May.  Fewer hours than at any time since the Bureau of Labor Statistics began counting in 1964.

Part-time work is at a record high, while overtime is at a record low.

The national unemployment rate (9.4%) is reported everywhere, but does NOT begin to tell the whole story, because it says nothing of the financial decline of those that ARE STILL WORKING.

______________________
Look at the plight of those still working…

In the first quarter, U.S. Businesses cut total wages by  an annual rate of 6.2 percent.

The use of pay cuts is the LAST choice at most companies.
Hiring freezes, delayed salary increases, and layoffs, are more common – but we now see companies reducing pay rates (and hours worked) of those that escape the other measures.

My purpose here, is not to spread doom and gloom.

After all, you have more control over your own future, than if you were resigned to just accepting what you can from the job market.

______________________
Here are some more facts that should convince you how important it is to pursue more control over your own destiny.

Unemployment rates for those 45 and older are at the highest level since 1948 (when the government started tracking it).

The average time a person has been out of work is at a post-Depression record of 22.5 weeks.  This may be partially voluntary, as Congress has approved higher and longer unemployment benefits.  It is reasonable to expect that those out of work, now have less incentive to change their situation.

A record 9 million people want to work full time, but can only find part-time work.
______________________

In short, whether you are marketing online full-time, or if you have only dipped your toe in the water, I think it pays to step it up a notch.

Put in an extra hour each day.

If you are new to this, maybe that time should be spent on education (forums, newsletters, how-to publications).

If you have been around a while, take more action.

Everything you do is to benefit YOU in the long-run.  Work on that next product, or develop a new relationship that will help you joint venture with someone else down the road.

Until now, your customer buys, you give them a one time offer, and hold your breath…

They either take you up on the OTO – or you’re finished.

You might be able to put some exit code on your page to get them to another offer, but you still had to make sure they got the download from their first purchase.  No easy task!

Until now.

I don’t know how many hours Oliver and I have put into getting his new OTO Downsell Addon tested and certified, but I’ve been over it with a fine-tooth comb and it gives you a great way to make ONE MORE PITCH if your customer rejects your one time offer.

http://RapidActionProfits.com/addons/?downsells

He covered all the bases, so that your sales process still flows smoothly, and only those that take the downsell offer will see the link on your download page.

This is a great way to eke out just one more bit of revenue from your customers during every sales campaign.

Your OTO still cost more than they can swing right now?
Downsell them on a more limited version, or lesser rights, or a related product.  You can always pitch them again for the higher priced product down the road.

Do yourself a favor, and check this out NOW!

http://RapidActionProfits.com/addons/?downsells

P.S.  This is the first RAP Add On that Oliver has brought directly to the market, but he has been working with RAP for quite awhile – developing add ons and mods for others.

He’s even developed code that ultimately found its way into the core RAP product.  He knows what he’s doing, and you won’t be disappointed.

It’s  a great way for people on a tight budget to get RAP with the Paypal Subscription and Membership Add Ons, without having to save up their pennies.

You get :

1. The great Rapid Action Profits software, with One Time Offers, Affiliate Management (including affiliate tools page), support for giveaways, automatic customer opt-ins to ANY autoresponder, secure downloads, etc.
2. The Paypal Subscriptions Add On, and
3. The Membership Plus Add On

But now you can make one small initial payment to get the downloads, and 3 (even smaller) monthly installments to spread out your cost.  Rather than coming up with the full list price in advance – customers can use this offer to make the purchase fit their budget.

If you’re interested, you can see the 4 Payment option at http://RapidActionProfits.com/mbrinstallments

Take a look, and let me know what you think.

Last weekend, I released an installment purchase option for Rapid Action Profits.

 It’ll be a great way for people on a budget to get RAP, without having to save up their pennies.

You get the same great Rapid Action Profits software, with One Time Offers, Affiliate Management (including affiliate tools page), support for giveaways, automatic customer opt-ins to ANY autoresponder, secure downloads, etc.  (we won’t even go into the Add Ons you can buy to make your system even more powerful).   But now you can pay in 3 equal, monthly installments rather than having to come up with the full list price in advance.

If you’re interested, you can see the 3 Payment option at http://RapidActionProfits.com/3Pay

Take a look, and let me know what you think.